The start of a new year is all about change, growth and fresh starts - both in your personal life and in business!
There are so many ways to refresh your branding without going through a full rebrand. These small changes can make a huge difference to your business without spending huge amounts of money or completely losing your current brand identity.
You may be in need of a brand refresh if;
- You like your current logo but feel that it is getting stagnant
- You had your logo designed early on and the graphics could do with some refining
- Your logo isn't translating well to Social Media
So here we go. 5 ways that you can refresh your branding for 2019!
1 | Switch up your colours
One of the easiest ways to update your branding is to pick a new colour palette. Colour can make a huge difference on the way people perceive your business, so it is important to get it right!
2 | Have a font change
Updating your fonts is a great way to modernise your branding without alienating customers by completely changing your logo. This is something that we see a lot with big, recognisable companies.
3 | Upgrade your graphics
If your logo was designed at the very beginning of your business journey, it may be in need of a bit of updating and refining. This could be as simple as removing dated elements or redrawing your graphics to make them more sleek and modern.
4 | Modernise your business cards
Are you guilty of using the same business cards for 20 years? - Business cards are your lasting impression on potential customers & clients, so make sure they make an impact!
5 | Step up your social media game
Social Media is becoming more and more visual, so having creative content that makes an impact is a sure fire way to boost your engagement - take my Instagram glow up as an example!
So there you have it. You don't have to completely rebrand your small business to make a big impression on potential clients & customers. Sometimes small changes can impact your brand in a big way!
If you think your branding may be in need to refresh – or even if you decide a full rebrand would be better – I would love to work with you.
Get in touch to see how a few simple changes can help take your business to the next level!