MJS Personal Trainer
Miriam came to me looking for something sleek, fresh and completely different from the harsh black colour schemes that dominate the personal training industry.
This concept is based on the idea that Miriam focuses on fitness as a whole lifestyle transformation rather than a quick weightloss fix. This is shown with the use of circles and the fact that the 'personal trainer' is what is tying everything together.
This muted blue and sand tone colour palette really is a breath of fresh air and gives her brand an air of soft femininity without being too girly. It also works amazingly with Miriam's existing branding pictures and will allow her to create a fresh and approachable social media presence.